This Rocks: Big Bird Learns About Breastfeeding

Just came across this video, circa 1977, via the awesome Birth Ecology Blog. Sadly enough, I think that if Sesame Street tried to show a breastfeeding segment like this today, there would be a big public outcry. Formula feeding moms up in arms, formula companies protesting…sometimes I wonder if we’re going backward instead of forward.

POSTED BY Administrator ON 10.18.07 @ 8:40:45 | filed under: Mothering, what they said |

12 Comments »

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  1. sweeeeet!

    backwards, indeed.

    Comment by Heather — 10.18.07 @ 10:25:04

  2. thank you so much for sharing this! i LOVE it!

    Comment by christie — 10.18.07 @ 11:46:38

  3. There was a wonderful segment on Mr. Rogers that showed breastfeeding. There was even nipple exposure! I saw it on reruns a few years ago. I love(d) that man!
    And I love Big Bird.

    Comment by Karen — 10.19.07 @ 2:00:16

  4. I added a link to your post from my blog. It is a great clip! Thanks for posting it.

    Comment by JK — 10.19.07 @ 8:08:22

  5. This rocks indeed. I love the roach clip in the chick’s hair. Groovy…lol

    Comment by Ninotchka — 10.19.07 @ 2:08:48

  6. All I can say is WOW WOW WOW. Perfect. I’ll have to add to my blog too. :)

    Comment by Leigh — 10.19.07 @ 5:35:03

  7. Isn’t this great? Totally takes me back to childhood seeing an old clip of SS, the way I remember it being. Thanks for sharing this, J.

    Comment by Rebekah — 10.19.07 @ 6:58:53

  8. Awww! That is incredibly sweet. Breastfeeding wasn’t exactly popular in the 70s, but that still made it on the air. So, I’d say “backwards.”

    Comment by radical mama — 10.19.07 @ 8:48:17

  9. What a sweet clip. I think you’re right—I can’t imagine it on today’s television, but primarily because we have such a weird ethic about “nudity” (as if this really qualifies). I don’t know that formula moms would be up-in-arms, though. It didn’t seem that divisive to me, mostly just sweet. I certainly would have liked having a breastfeeding experience that looked like that with my daughter. :)

    Comment by Kori Lusignan — 10.22.07 @ 4:41:38

  10. How cool! I can’t believe with all the Sesame Street I watched as a kid that I never saw this one, but I think I missed it.

    And like others have said, I guess we are going backwards . . . UGH!

    Comment by Lisa P — 10.22.07 @ 6:48:08

  11. Oh, I love it! Thank you for sharing that. I remember Buffy St. Marie being on Sesame Street a lot. I really liked her.

    Comment by chasmyn — 10.30.07 @ 7:56:00

  12. So sad.

    It’s been removed now, and I can’t see even watch it!

    Comment by Jessica — 11.09.07 @ 6:52:08

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